A small consultancy with a long-term mind.
Founded 2020 · Working with founders, operators, and small teams across India, the Middle East, and Europe.
Founder
Sarfraaz
SarfC began as a one-person practice and grew, deliberately slowly, into a creative consultancy.
After a decade across design studios and product teams, I kept noticing the same gap: businesses needed someone who could think across strategy, design, technology and growth — and stay close enough to keep the work honest.
SarfC is that someone. We're small on purpose. We take on a handful of long-term partnerships at a time. We do the work ourselves. We're accountable to outcomes, not deliverables.
If that's the kind of partner you're looking for, we'd love to talk.
— Sarfraaz · Founder
Four principles that shape every engagement.
01
Outcomes over outputs
We measure ourselves by what changes in your business, not what we ship.
02
Small team. Long horizon.
We work with a handful of clients at a time, for years — not for quarters.
03
Craft, not theatre
No fake dashboards, no jargon. Real artefacts, in your hands, early.
04
Honest counsel
If a project shouldn't be built, we'll say so. Trust compounds.
Let's compare notes.
Tell us about the business. We'll respond within one working day.